SUPER SPORTS

StarHub is one of Singapore’s most innovative info-communications providers, bringing high-speed broadband, multi-channel cable TV, voice and other value-added services to homes and businesses across the island. As Singapore’s largest pay TV operator, StarHub offers a full suite of quality international channels including news, sports and entertainment, several in high definition (HDTV).

Discover + Develop + Deliver
It was SuperSports 10^th anniversary, and they wanted an “anniversary” logo and identifier to be added to all existing on-air graphics in 2010. We submitted several designs which were boxed versions of the current logo that would work quite successfully in a variety of formats including end tags, corner bugs and logo sign-offs. The final logo positively conveyed the message of the anniversary celebration while remaining true to the look and feel of the original design.