NEO Sports & NEO Cricket

NEO Sports Broadcast Pvt. Ltd. owns and operates two sports channels in India: NEO Sports is a pure sports channel while NEO Cricket is devoted to the national game. Both channels were launching simultaneously within a 7-week timeframe, a tight deadline considering that a logo didn’t exist yet!

Discover + Develop + Deliver
After 2 weeks of exploration and presentations, a logo was finally selected that would serve both channels. A temporary uplink facility was set up in Singapore, and through daily reviews and design meetings, we developed an on-air brand package around the logo, completing and launching it within the given deadline to an overwhelming market response.