Thursday
May262011

JUMP®

PLDT Group offers the largest and most diversified range of telecommunications services across the Philippines. There’s Smart, the country’s largest wireless communications service provider; Cignal Digital TV and its Direct to Home satellite technology; and a popular television channel, TV5.

Discover + Develop + Deliver

To show how PLDT is shaping the future of telecommunications, we had to find a simple yet exciting way to show how its products and services can integrate with one another to provide life-changing solutions.

We brought our strategy to life with Jump® – a multi-dimensional experiential centre that engages the customer through multi-sensory interaction. We created a 3D motion sequence with the logo to demonstrate how the individual media entities could be brought together into one family that include broadcast, mobile, telecoms and multimedia. Jump® opened to enthusiastic consumers and media, drawing thousands of visitors a day. More Jump® centres will be rolled out in the coming months.