INVESTOR CENTRAL

Investor Central Pte Ltd was a newly formed company based in Singapore, geared towards broadcasting a range of financial programmes, first on the Internet and eventually on its own broadcast channel.

Discover + Develop + Deliver
Although the company was still “market-fresh”, it needed a look that would establish it as an international financial resource albeit one that came with a start-up size purse. We started by creating a primary logo followed by a branded element ‘tag’ before adapting it for several programme modules including sub-brands for property, coffee-talk, IPO, arts and more. It was a successful and cohesive look, ready for launch on broadcast television.