Bulgaria TV

Bulgarian TV or bTV is the first private national television station in Bulgaria. Since it went on air in 2000, bTV has become the most watched TV station in the country, and one of its most beloved brands.

Discover + Develop + Deliver
As the company rose to become the most watched channel in Bulgaria, problems arose not only with its identity but also with the structure of its internal operations. Working together with VIA Worldwide, Brandspeed helped to organize bTV’s internal structure, restructuring parts into individual profit-making centres. We developed a new brand image along with a contemporary logo, and then produced an entire on-air package with an exciting new look for the network.

This together with an aggressive rollout of quality and diverse TV programming further cemented bTV as Bulgaria’s No. 1 television network.